Home Page Design Tip: Cut clutter by reducing variety, number of ads

March 14th, 2012 | Posted by Jenny Goldberg in General | Home Page - (0 Comments)

Step back and take a good, long look at your home page. Is it fresh and clean with a reasonable number of advertisements placed with adequate white space? Or is your home page cluttered with too many ads with tiny text and inferior images? If too many calls to action are presented to shoppers at this point, they be overwhelmed and exit the site. Provide clarity, focus and direction for your shoppers by giving your home page a spring cleaning. Remember less is more when you’re trying to move shoppers to a selection and through checkout.
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Header Design: Part 3 – E-retail header links useful, but not boring

June 15th, 2011 | Posted by Jenny Goldberg in General | Headers | utility links | Website Design - (0 Comments)

In part 3 of our recent series on good header design for ecommerce sites, we’ll explore what I refer to as header “utility” links and resources. When you think of utility, don’t you think of basic, useful, necessary, get-down-to-business, and, well, perhaps mundane? It’s rare that I might consider utility as clever, stylish, or smart. Yet, some websites’ utility header links are just that. And, in some cases, they are not where you’d expect to find them. Read more →

Header Design: Part 2 – Top spot shines focus on limited-time e-retail promotions

June 8th, 2011 | Posted by Jenny Goldberg in General | Headers | Promotions | Website Design - (0 Comments)

Don’t bury your promotions and special deals! Tell your shoppers right up front and center, in the header, what you are offering and why they should buy from your website today. A good place to make special, limited-time offers is in the header of the website. This article is part two of a three part series on good header design.
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Header Design: Part 1 – Good ecommerce headers support branding, promotions, search

June 1st, 2011 | Posted by Jenny Goldberg in branding | General | Headers | promotional offers | search | utility links | Website Design - (0 Comments)

We started a website design series, recommending that e-retailers start at the bottom and give adequate time and attention to the once-neglected footer. Naturally, it makes sense to go back to the top, or the header, where ecommerce websites have an equally important opportunity to balance marketing goals and shopper needs. We’ll look at: logo, tagline, promotion ad space, and utility links. Read more →

Smart site search features decrease abandonment, increase sales

April 26th, 2011 | Posted by Jenny Goldberg in Search - (0 Comments)

How your Internet retail site search behaves is even more important than how it looks or where it resides. Marketers are realizing that smart, polite, and helpful features ensure that searchers are successful and become spenders. Read more →

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Site search still deserves spotlight on retail websites

April 15th, 2011 | Posted by Jenny Goldberg in General | Search | Site Search Placement - (0 Comments)

Online shoppers are trained —and with good reason—to know that most retailers place search in the top right, top middle or top left. At a time when most retailers are actively pursuing tactics and strategies to use search to increase their bottom line, why are some Internet retailers shoving the search utility down in the left sidebar? Some experts claim that pushing navigation over search pushes shoppers down a strategic path to checkout completion and away search abandonment. Still other Internet retailers seem to understand that some shoppers are savvy searchers who want the search option front and center when they need it, rather than relegated to a secondary position that initially could be overlooked. Read more →

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Moving to modern footer design can pay off for Internet retailers: Modern Footers Part 2 of 2

April 7th, 2011 | Posted by Jenny Goldberg in Footers | General | Website Design - (0 Comments)

Website designers have long ceased using the footer as just a place to repeat the main navigation links, find a home for miscellaneous links, display copyright information, or to anchor the page. In part 1, we looked at how today’s footer has become so much more in terms of size, content, utility, and style. In part 2,we’ll explore six websites and three different approaches to footer design: traditional, on-the-fence, and modern. Read more →

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Update four key ingredients to modernize website footers: Modern Footers Part 1 of 2

April 5th, 2011 | Posted by Jenny Goldberg in Footers | General | Website Design - (0 Comments)

Website designers have long ceased using the footer as just a place to repeat the main navigation links, find a home for miscellaneous links, display copyright information, or to anchor the page. In part 1, we’ll look at how today’s footer has become so much more in terms of size, content, utility, and style. In part 2,we’ll look at 3 types of footers: traditional, on-the-fence, and modern.
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Growing number of states, groups want out-of-state e-retailers to collect sales tax

March 25th, 2011 | Posted by Bill Heaven in Legislation - (0 Comments)

As state and local governments struggle to fill the revenue gap caused by the recent financial crisis, the time may have come where out-of-state online retailers are required to collect sales and use tax. Read more →

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Get into scommerce with free Facebook storefront apps

March 11th, 2011 | Posted by Gabe Hodges in Facebook | General | social commerce - (0 Comments)

Currently, a business page allows customers to become engaged with your company, but you still must drive customers to your ecommerce site in order to make a sale. There’s another option, however, that helps businesses take full advantage of the social networking site: Create a Facebook Storefront. Read more →

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